Monday, April 13, 2009

Electrolux Goes Green!

When Kathy Lee announced that she'd be leaving Regis and Kathy Lee the nation mourned...until they started doing the interviews for her replacement. The minute I saw Kelly Ripa come on-screen I was in lurve. And so was my dad...but I digress. From the high-heeled sprint to openly talking about motherhood and it's joys and challenges, she is the icon of this American mother.

Have you seen the fun new commercials with Kelly for Electrolux? With all the diapers and kids' laundry I do, I've added to my dream home journal a front-loading washer and dryer. I have one in my apartment now, and don't know that I could ever go back to the old top-loader.

Now, Electrolux and Kelly have teamed up to introduce an eco-friendly front-load washer and dryer in the fun shade of “Kelly Green.” The new limited edition shade was inspired by the great outdoors Kelly herself, who is a self-proclaimed eco-Mom.

Kelly said “I love green… the color green and the act of living green. What better place to make a simple, every day difference than in the laundry room? Kelly Green is a gorgeous shade, and just by using the new Electrolux high-efficiency washer and dryer you can save energy and use less water. How green is that?”

Just in time for Earth day, Electrolux kicks off its virtual flower garden campaign to drive awareness and raise funds for Global Green USA. Starting today, when you go to the Electrolux site and plant a virtual flower for a friend, Electrolux will donate $1 to Global Green USA to support their healthy green schools initiatives across America. Everyone who logs on to the site and plants a virtual flower will be automatically entered for a chance to win a new eco-friendly Kelly Green front-load washer and dryer!
Additionally, Mom Central will be giving away one eco-friendly “Kelly Green” washer and dryer set to a member of our community! To enter, simply go to MomCenral and (1) tell us which flower you planted on the Electrolux site and (2) share your own “laundry tips” for saving time and energy. Mom Central will pick one lucky winner in a random drawing from all entries received!

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